May 22, 2019
ABOUT THE PROJECT:
Taronga Zoo are once again a key part of Vivid Sydney, the annual after dark light show running for 3 weeks in and around the city. The zoo required an economical large format signage solution to promote the event and help visitors locate public transport options for the duration of the event.
Lights for the Wild at Taronga Zoo runs for three weeks in May and June. Beginning with the heritage listed front entrance, the zoo is brought to life at night with a dazzling projection show, illuminated trail and giant multimedia light sculptures. This year the sculptural installations tell a story about wildlife conservation, with the event’s theme being ‘Light for the Wild’.
The team at Taronga Zoo wanted to promote their event across the city and ensure visitors and tourists unfamiliar with local transport could easily locate the right bus services to get to the event. Taronga Zoo sought a large format outdoor mesh banner that could be installed around public transport links. This would help reduce the number of cars and congestion in the tight residential streets around the zoo, and promote more environmentally friendly public transport options.
Outdoor mesh banners were identified as an economical and high impact solution for bus terminals in the CBD and North Sydney.
OUR SOLUTION: MESH BANNERS
Taronga Zoo chose to use over 150 metres of outdoor mesh banners, printed on our premium mesh. Fence Banner Mesh printed 112 metres of large 1.8 metre high outdoor mesh banners, and nearly 40 metres of 1.6 metre banners.
To enable the intricate colourful designs to be faithfully replicated, we recommended our Premium Banner Mesh which has a tight weave. This enables more print coverage to ensure the images would really pop. Striking images of animals were chosen to get the attention of the public. The banners depict light sculptures of turtles, birds, rhinos and tigers. Additionally, the design of the banners encouraged visitors to share their experience on social media.
The Lights for the Wild Vivid Sydney event is backed by American Express and Taronga Zoo also chose to promote this key sponsor on the banners.